Vacation rental services from Homestead Modern ensure that you will get the best possible return from your rental property, while avoiding the mistakes that many owners make.
The High Desert has seen a dramatic rise in the number of vacation rentals available in the market. While the number of visitors to the area is projected to continue to grow, the competition to host those visitors has become intense.
We began our Vacation Rental Services several years ago with Rock Reach House in Yucca Valley. Rock Reach House is among the most booked rental homes in the High Desert. Last year we expanded our services to other premier properties in the area – and saw their bookings grow.
Each of these properties is in the Homestead Modern ecosystem. Prospective renters find these properties based upon the search criteria they enter into the various marketing platforms (availability, number of beds, price, amenities, etc). We make it clear to them that if the property they prefer is booked, we can help them find an equally high-quality property within our ecosystem.
Our Vacation Rental Services are offered as a comprehensive package of services in four broad categories to drive the best results.
Marketing Services, including: • Web site development, copywriting, photography and updates• Platform maximization (ensuring you are putting your best face forward on your Airbnb and/or VRBO listing, or wherever else you may want to be listed)• Social media engagement• Media engagement• Photo shoot marketing• Event marketing (weddings, family events, etc.)• Ecosystem / events referrals
Guest Booking and Management Services, including:• Screening prospective guests for security• Rate setting (including dynamic rate management)• Booking new guests• Updating calendars across various platforms (Airbnb, HomeAway, etc.)• Providing guests with information they need prior to arrival• Communicating with guests as needed during their stay• Communicating with guests as needed after departure (managing damage claims, requesting reviews, etc.)• Organizing financial information for tax preparation
Detailed Property Management Services, including:• Coordinating service personnel (housekeepers, maintenance people, window washers, etc.• Creation and updating of comprehensive renter information binders• Supply management services (covering everything from consumables such as toilet paper to things such as linens, glassware, etc.).• Interior and exterior furnishing and decoration service• Graphic services (signage and other written materials)• Landscaping services• Key management service
Analytical and Consulting Services, including:• Competition analysis• Utilization analysis• Monthly yield analysis• Expense / income projections• Pricing analysis• Audio / Video performance consultation• General consultation
Los Vientos Hideaway
FEESOur fee structure is generally 30 percent of the gross rental payouts in the first year of confirmed reservations, dropping to 20 percent in the second and subsequent years. The higher percentage in the first year is in recognition of the labor intensity of this initial period. We require a $1,000 start-up fee to help carry us until we begin to be compensated for our work with rental income.
SOCIAL MEDIAOne of the most effective ways to ensure that visitors know about your rental property is via social media engagement. If you are not planning to fully utilize this important marketing tool you will be missing bookings.
Just “hanging out a shingle” for your vacation rental is no longer enough to ensure bookings
FEATURESWe have a very good sense of what extra features drive both high occupancy and higher rental rates in a vacation rental property. We can even give you financial projections with and without those features so you can determine whether including them “pencils out.”
PHOTOGRAPHYWe believe that outstanding photography of the property is crucial to its success. We have access to great, well-priced, high desert photographers (including those who shoot drone videos).
PHOTO SHOOTSWe are very adept at finding sources of revenue for our clients beyond vacation rental income. For example, we are tied into the world of location scouts who are looking for properties for various commercial still and filmed photo shoots. We know what these folks are looking for and we know how to negotiate the best rates on behalf of our clients.
SPECIAL EVENTSAnother area for garnering additional income is in the world of special events – including weddings, family reunions, etc. Your property may or may not be well suited for hosting such events, but the property where the event is being held may not be able to accommodate all of the attendees. We often know about these events and have been very proactive in helping our nearby client properties book those in the party who can’t be accommodated at the actual event venue.
WISH LIST SAVESAnother way we help our clients is through “wish list” saves — Airbnb’s bookmarking feature for guests. We have a proven track record of having these dramatically increase at each client property. We are careful to benchmark our new properties on this metric by analyzing how our new clients are doing vs. other, nearby properties that started operations at about the same time. Inevitably our clients track higher and grow faster than the competition in terms of wish list saves.
HOST VISIBILITYWe believe that it is vital for our clients’ success that they be the public face of their property despite our deep involvement. We are careful to promote the owner as the “Host” on the Airbnb platform. Too many vacation rental management companies group their clients into a single account, with the company as the “Host”. We know that renters value the personal sense of connection with the owner. They do not want a faceless hotel experience. We also ensure that each of our clients achieves “Super Host” status as fast as possible by striving relentlessly to achieve the benchmarks required.
PORTFOLIORock Reach HouseHomestead Modern No. 1Los Vientos HideawayCactus Moon RetreatShelter (coming soon)
If you are interested in learning more about our services, we invite you to tell us a bit about your situation by completing our brief questionnaire or sending us an email at firstname.lastname@example.org.
-Dave McAdam-Brad Klopman